Why do salespeople fail? It’s rarely a lack of effort — most hustle hard, but without a strategy that works, they end up chasing unqualified prospects, sending endless follow-ups, and watching deals stall out.

In this Sandler Executive Briefing, Guy will unpack the top mistakes salespeople make, why they repeat them, and what leaders can do to break the cycle. You’ll walk away with a proven system to qualify faster, have real conversations that lead to real decisions, and build a team that consistently wins.

If you’re ready to stop failing and start selling, this session is for you.

Guy (pronounced “Gh-ee”), founder of Northern Lakes Partners, is originally from Montreal and brings a global perspective shaped by leading sales, operations, and software professional services teams across industries such as energy, manufacturing, engineering, telecom, and transportation. With two engineering degrees and extensive experience in general management and sales leadership, he is a trusted advisor to business owners. Now based in Fairfield County, Connecticut, Guy lives with his wife of 28 years and is the proud father of two children, Charles, and Elisabeth — who is a Northern Lakes partner.