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Score the Meeting: The Winning Playbook for AI-Powered Cold Outreach
Thursday, July 23rd | 8:30 am - 9:30 am EST | Online
Every salesperson wants more meetings. The challenge isn't finding people to contact. It's knowing how to move someone from a cold prospect to a conversation they actually want to have.
Register you and your team for a proven step-by-step path from first contact to locked meeting. We will show you the AI tools we use to personalize outreach at scale, demo the framework for opening conversations with confidence and give you a clear process for handing call reluctance before it stops you cold.
You’ll leave with tools you can use this week.
Designed for Sales Professionals and Service Providers Who Are:
- Feeling uneasy about the lack of qualified prospects in their pipeline
- Frustrated with not meeting your sales goals
- Confused by which AI tools will actually help sharpen your approach.
- Wasting time with unqualified prospects
- Getting ‘think-it-overs’ instead of closing
Join us for 1 hour of AI + Sandler sales training and learn how to connect with buyers, understand their needs, and close the sale.
You'll walk away with practical strategies to:
- How to use AI to generate more responses from cold outreach
- A step-by-step cold outreach process that actually converts
- A 30-second commercial you can use right away
- An up-front contract framework for opening calls with confidence
- Techniques for handling call reluctance head-on
If you're looking for practical ideas that can help you book more qualified meetings in
today's selling environment, you won't want to miss this event
Spots are limited - Register Today!
Meet Your Facilitators
Guy Ragault
Guy (pronounced “Gh-ee”), founder of Northern Lakes Partners, is originally from Montreal and brings a global perspective shaped by leading sales, operations, and software professional services teams across industries such as energy, manufacturing, engineering, telecom, and transportation. With two engineering degrees and extensive experience in general management and sales leadership, he is a trusted advisor to business owners. Now based in Fairfield County, Connecticut, Guy lives with his wife of 28 years and is the proud father of two children, Charles, and Elisabeth — who is a Northern Lakes partner.
Joe Bouffard
Joe built his career through hands on leadership, not a traditional technology background. Starting in youth sports, event management, and grassroots sports marketing, he learned to solve real business challenges through execution and adaptability. During the COVID pandemic, he transitioned into a CEO role, where he began using ChatGPT in its earliest days as a practical tool to streamline operations, solve business problems, and scale with limited resources. Today, Joe helps business leaders apply AI in practical, results driven ways, drawing on real world experience rather than theory.